Twitter is an amazing and very powerful site that gets over 300,000 new sign-ups every single day. Imagine what would happen to your business if you got 300,000 new customers every single day. You probably wouldn't be read in this article now would you? However, more than 60% of all new Twitter users never return after the first month.
In a nutshell, twitter is a microblogging site that enables users to send "tweets" which are messages of 140 characters or less. Using Twitter the wrong way will make you part of the 60% that never return. Use Twitter the right way can bring you amazing results like you did for Dell computers last year when they racked up $6.5 million in sales just using Twitter. In this article I'm going to break down the four pillars of Twitter in regards to customer to communication, brand exposure, traffic to your site and SEO.
1. Customer Communication - Bottom line is Twitter is the ultimate outbound messaging tool. With only 140 character limit, inbound customer communications are quick and to the point allowing for simple monitoring and management of conversations. What's really amazing about Twitter is that you can interact and communicate with your customers in real-time and you can engage in their conversations in real-time, both positive and negative.
2. Brand Exposure - Now it's important to understand that it's not what you're saying on Twitter that exposes your brand but it's what you can get others to say about you that has the real impact. Being present online and getting interactions and retweets can do more for brand exposure than any other social sites. In terms of categorizing brand exposure with good, okay and bad, this category is definitely "good" for Twitter.
3. Traffic To Your Site - One of the reasons so many people leave Twitter within the first month is because the prevalence of noise and spam have reduced Twitters ability to send direct traffic. On the flip side, it's an amazing tool for assisting with traffic generation from other viral sites like StumbleUpon, Facebook and Digg. You won't necessarily get direct traffic, but you definitely can get viral traffic. Because of these factors, this particular pillar would be considered "okay" for Twitter.
4. SEO - The search engines today are definitely using "social buzz" as part of their ranking factors in their algorithm. Twitter, along with Facebook, have been singled out as part of the social buzz component. Even though the links are "no follow", the social component is real and is expected to become prominent over time. Once again, like traffic to your site, the SEO is categorized as "okay" which really means that Twitter is just part of your overall search engine optimization efforts.
By the way, if you'd like to see if your social media and digital marketing efforts are getting results for your business, get a free social media analysis today in just a few minutes time.
Gerek Allen is a digital marketing specialist who helps businesses get results with their online marketing efforts.
Article Source: http://EzineArticles.com/?expert=Gerek_T_Allen
Gerek T Allen - EzineArticles Expert Author
Article Source: http://EzineArticles.com/6099785
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